Grey Matters – Business, Strategy & Design
On this podcast, we explore the grey areas of strategy and design, and how it relates to brands in sectors from agriculture to beauty, to fashion, to food & beverage and everything in between. Each episode will be hosted by Brian Richards, who will be joined by Scott Wallace. Between them is about 60 years of experience in strategy, design and advertising. Joining them in other episodes down the line will be a variety of industry experts, thought leaders, designers, and strategists, all sharing their experience, expertise and grey matter for your learnings. This podcast is produced by Richards Partners, a strategy and design consultancy based in Auckland, New Zealand. Learn more about us at: richards.partners
Grey Matters – Business, Strategy & Design
Storytelling: The Why's, The What's, The How's
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Richards Partners
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Season 1
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Episode 2
Storytelling is a profound part of what it means to be human. Stories bring us together; they help us understand ourselves and the world around us. They are a means of entertainment, of cultural preservation, and a way of instilling moral values onto the next generation. Humanity has come a long way from telling stories around the fire after a day spent foraging and hunting on the open savannah. But still, storytelling remains a crucial thread in the tapestry of cultures all around the world.
Today on the Grey Matters podcast, Brian and Scott discuss storytelling. The why’s, the what’s, and how it can help you articulate the essence of your brand in colourful, creative ways. Everyone has their own story to tell. What’s yours?