Grey Matters – Business, Strategy & Design
On this podcast, we explore the grey areas of strategy and design, and how it relates to brands in sectors from agriculture to beauty, to fashion, to food & beverage and everything in between. Each episode will be hosted by Brian Richards, who will be joined by Scott Wallace. Between them is about 60 years of experience in strategy, design and advertising. Joining them in other episodes down the line will be a variety of industry experts, thought leaders, designers, and strategists, all sharing their experience, expertise and grey matter for your learnings. This podcast is produced by Richards Partners, a strategy and design consultancy based in Auckland, New Zealand. Learn more about us at: richards.partners
Podcasting since 2020 • 4 episodes
Grey Matters – Business, Strategy & Design
Latest Episodes
Ethics, Aesthetics, and Functionality
Today on the Grey Matters podcast, Brian and Scott discuss Ethics, Aesthetics, and Functionality, and how these three crucial components create a total brand experience. We’ll be shouting out some trailblazing New Zealand brands who are ...
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Season 1
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Episode 4
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41:17
10 Ways to Make Your Marketing Money Go Further
Marketing just isn’t as effective as it used to be. As digital technology matures alongside the generations who grew up with it, more and more brands are finding it difficult getting a message to cut through the clutter. Whilst effective in the...
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Season 1
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Episode 3
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33:17
Storytelling: The Why's, The What's, The How's
Storytelling is a profound part of what it means to be human. Stories bring us together; they help us understand ourselves and the world around us. They are a means of entertainment, of cultural preservation, and a way of instilling moral value...
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Season 1
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Episode 2
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45:16
The 14 Shots of Adrenaline Your Business Needs Right Now
As New Zealand prepares to emerge from the COVID-19 lockdown, businesses and brands will be looking for ways to best position themselves for the long road of recovery ahead. Today on the Grey Matters podcast, Brian and Scott talk about the 14 s...
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Season 1
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Episode 1
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41:50